1. Introduction
2. Retrieve Conversion ID and Label
3. Set Up Google Ads Conversion Tracking
1. Introduction
Google Ads Conversion Tracking is an effective tool that helps you monitor key user actions on your SiteGiant webstore after interacting with your ads. This valuable data empowers you to optimize your campaigns and drive better sales performance.
Here is the list of events data that we can help to track in webstore:
- Begin Checkout – When user click ‘Checkout’ in cart page
- Add To Cart – When a product is added into the cart
- Remove From Cart – When a product is removed from the cart
- Loaded Checkout Page – When user enter checkout page
- Purchase – When user click ‘Place Order’ in the checkout page
- Loaded Home Page – When user navigate to home page
- Loaded Any Page – When user navigate to any webstore pages
This feature is only available in ERP Value Plus Plan and above.
2. Retrieve Conversion ID and Label
Step 1: Sign in to Google Ads with your Gmail Account > click Start Now.
Step 2: Refer to Goals > Settings > Enhanced conversions > tick Turn on enhanced conversions > select Google tag options > Save.
Step 3: Refer to Goals > Summary > + Create conversion action.
Step 4: Click Website.
Step 5: Insert your domain name at the Website domain > Scan.
Step 6: Click + Add a conversion action manually.
Step 7: Choose Page view in the Select category box.
Step 8: Input Page View in the Conversion name.
Step 9: Tick Use enhanced conversions for this conversion action under Enhanced conversions > Done.
Step 10: Click Save and continue.
Step 11: Choose Use Google Tag Manager > copy the Conversion ID and Label for later use > Done.
3. Set Up Google Ads Conversion Tracking
Step 1: Login to SiteGiant Seller Center > navigate to Apps on the sidebar menu > Webstore & Shopping App > Google Ads Conversion Tracking.
Step 2: Enable Status > paste the Conversion ID and Label that you copied > toggle On button if you wish to support Enhanced Conversions > Save.
📌Note: You may test your conversion events by using Google Tag Assistant.